Identifying my target audience

Here is my audience feedback questionnaire that I used to distinguish my target audience.

I chose my genre of a psychological thriller, but I needed to find out who the direct audience is for psychological thrillers were, so I conducted a questionnaire to find out what age and gender people who liked psychological thrillers were. I didn't want my questionnaire to be too obvious, so I made sure I wasn't straight out asking if the person liked psychological thrillers.

 

Here are my compiled results:

From this I found that the majority of people who class psychological thrillers as their favourite films, are female compared to males. Males seem to prefer action, comedy and horror films whereas females prefer romance, comedy and psychological thrillers. After doing further research I found that because psychological thrillers are not completely horrifying and frightening, but instead work on emotions and mental tension, females are more intrigued by the story because they feel more sympathy for the characters because they are presented as being victims. It could be argued that females are have more sympathy for others in general, compared to men.

I also found that the majority of the people who selected psychological thrillers as one of their favourite genre were aged between 16-45, quie a large range. I think that psychological thrillers can play on people's minds quite a lot and could be seen as threatening, so audiences have to be aged 16+ in case the film is too frightening. I think psychological thrillers interest people and don't particularly show a specific aged character, so the characters can be young or old and therefore the genre appeals to many different ages. Therefore I don't wish to narrow the age of my target audience to speficially young people, so my age range will be from 18-40 but can expand either side.

I was pleased to see that the majority of people said that 'tension' was a big part of psychological thrillers, because that is what I aim to include within my trailer. The most selected answer was 'mental instabilities' and 'scary moments'.